Hallyu, Korean Wave
Hallya refers to the significant increase in popularity of the Korean culture around the world. It started with TV dramas and has expanded to Korean films and music. The Korean culture has spread throughout Asia and other parts of the world as well.
Tourists can make unforgettable memories while visiting filming sites of the popular Korean dramas like Winter Sonata, Jewel in the Palace and All In.
Futher information can be found Korean Tourism Organization.
Information valid for December 2010